티스토리 뷰

business overview
● Background and Necessity
○ The sudden change in ICT environment and technology, the diversity of demand, and the limitations (cost, range, etc.) of publicly-funded ICT policies
- Need to create a demand-driven urban problem-solving environment that overcomes the supply-oriented view of the public sector.
○ Need for Participants
- Public (Seoul City Autonomous Region): Solving various urban problems using the Internet technology of things
- Private (Internet Internet company): Verification of technological capability through end users, service improvement, marketability confirmation
- Citizen: Recognizing the effects and necessity of Internet of things
● Promotion Strategies
○ Urban problem solving type Internet service
- Demonstration of Living Lab-based IoT service that links demand and supply
- Based on Bukchon in 2015, Expansion of proving Internet of things to the whole of Seoul by 2020.
○ Cultivate self-sufficiency of urban issues in Seoul by creating a natural ecosystem of things Internet industry
- IoT service discovery ➠ Support for commercialization ➠ Empirical application (supply and demand linkage) ➠ Providing IoT ecosystem by solving city problem through supporting virtuous circle of IoT service
● Promotion method
○ Demonstration by Seoul City (autonomous region, related organizations), business and citizen collaboration
- Seoul (autonomous region, related organization): Establish essential infrastructure such as public WiFi and contents API
- Participating companies: Building (applying) and providing IoT service through infrastructure convergence
- Citizens (local residents): Use of empirical services, satisfaction, etc.


Significance of demonstration by private-public cooperation
- As a result of collaboration with companies, citizens and the public, such as start-ups
- In addition to verifying marketability through field application, companies are increasing the completeness of
technology and services (supply subsidy)
- Citizens and the public can feel the effectiveness of the service through the pre-experience of innovative new services (demand creation)
※ Empirical region: a consensus exchange platform between service provider and consumer based on demand perspective


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